Your best new customers are the ones who've already eaten with you.
Getting new customers through the door is expensive. Bringing existing ones back is far cheaper — and far more profitable. EatApp's built-in email and SMS marketing tools make it automatic.
The retention gap most restaurants don’t know they have
Most restaurant marketing is focused on acquisition — SEO, ads, social media, all aimed at getting someone new through the door. That’s necessary. But it’s only half the job. Repeat customers spend more per visit, come back more frequently, and refer others at a higher rate. Yet most independent restaurants have no systematic way to stay in touch with them.
Connected to your ordering system
Every time a customer orders through EatApp, their details go straight into your customer database — name, email, phone number, order history. That data powers everything. When a regular who always orders on Fridays hasn’t ordered in three weeks, EatApp sends them a personalised message automatically. This isn’t possible with a platform that doesn’t connect to your marketing.
Keep your customers coming back
- Welcome sequences for new customers — start the relationship from the first order
- Re-engagement campaigns for lapsed customers — bring them back automatically
- Promotional emails for specials, events, and seasonal menus
- AI-optimised subject lines and send times based on your customers' behaviour
- Full personalisation — different offers for different customer segments
- Built into your subscription — no separate email marketing fees
- Friday afternoon specials — message your customers just when they're thinking about dinner
- Birthday offers — automated personalised messages on their special day
- Quiet night promotions — fill empty tables on slow nights with targeted offers
- Milestone rewards — celebrate order milestones with exclusive deals
- Instant delivery — SMS is read within minutes, not hours
- Compliance built-in — opt-in, opt-out, and regulatory requirements handled automatically
Set the strategy. The AI handles the rest.
Subject lines are tested automatically. Send times are optimised based on when your customers open emails. Offers are personalised based on order history. You set the direction — the AI handles execution and optimisation.
See how it works →“Our customer database has grown significantly — we now connect with them on a regular basis and it’s making a real difference to repeat business.
Himalaya Restaurants, Sydney NSW (14-year client)
Frequently asked questions
Your EatApp ordering system builds one automatically. Every customer who places a direct order has their details captured — name, email, phone, order history. No spreadsheets, no manual imports.
Campaigns trigger based on customer behaviour — welcome sequences for new customers, re-engagement offers for lapsed regulars, birthday messages, and milestone rewards. You set the strategy once; the system handles execution.
Both work best together. Email is ideal for longer content like menu launches and seasonal promotions. SMS delivers time-sensitive offers with a 98% open rate. Most successful restaurants use both channels.
Yes, alongside the automated ones. We handle everything for you — or you can request specific promotional campaigns whenever you need them. New menu, quiet Tuesday, special event — just let us know.
Clear reporting on open rates, click-throughs, redemption rates, and revenue generated. You'll see exactly how many customers came back because of a campaign and how much they spent.
Ready to grow your restaurant’s online presence?
Get in touch and we’ll give you straight advice on what will actually make a difference. No obligation.