Reach hungry customers in your local area — before they decide where to eat
Facebook and Instagram let you put your restaurant in front of the right people, in the right suburb, at the right time. Not everyone on the internet — just the people who are likely to become your customers. EatApp manages the campaigns end-to-end: creative, targeting, budget, and reporting. You don't have to think about it. We'll show you results.
SECTION 2 — BEYOND THE BOOST BUTTON
Boosting posts is not the same as advertising
If you've ever hit "Boost Post" on Facebook or Instagram and wondered why the results were underwhelming, you're not alone. Boosting a post is the most basic form of paid promotion on these platforms — it pushes your post to a wider audience, but with limited targeting control and no real optimisation. Most of that budget reaches people who will never visit your restaurant.
Proper Facebook and Instagram advertising is different. It uses detailed audience targeting — location, age, interests, dining behaviour — to reach people within reach of your restaurant who are genuinely likely to become customers. It tests multiple creatives. It optimises toward bookings or orders, not just impressions. And it gets smarter over time as the algorithm learns what works. That's what EatApp manages. One restaurant in Perth spent $300 boosting a photo. When we took over their campaigns and ran proper ads, the same budget brought in 3x the customers.
SECTION 3 — WHAT EATAPP'S SOCIAL ADVERTISING MANAGEMENT COVERS
What we manage — and what you get
📍 Hyper-local audience targeting We target people within your restaurant's catchment area — the right suburb, the right demographics, the right interests. No wasted spend on audiences who'll never visit. If you're in Paddington, we reach people in Paddington, not people 20km away.
🎨 Ad creative production We write the copy and design the visuals — or work with content you provide. Ads that look good, stop the scroll, and drive action. Not generic graphics or weak headlines that disappear into the feed.
📆 Promotion and event campaigns New menu launch, Valentine's Day dinner, a quieter Tuesday to fill? We build campaigns around your specific promotions and calendar. We know when to run ads and when to turn them off.
🔄 Retargeting campaigns We show ads to people who've already visited your website or interacted with your social pages — the warmest possible audience. People who already know your restaurant, who just need a little reminder to book.
📊 Monthly reporting Plain-English reports on reach, clicks, cost per result, and what we're doing to improve performance. You see the bookings, you see the value, you understand the spend.
🤖 AI-assisted optimisation Campaigns are continuously optimised using AI bidding tools — maximising results within your set budget. Every day, the algorithm gets smarter about who to show your ads to.
SECTION 4 — WHEN SOCIAL ADS WORK BEST FOR RESTAURANTS
The situations where Facebook and Instagram advertising delivers real results
Facebook and Instagram advertising is particularly effective for restaurants in these situations: promoting a new menu or seasonal offering, filling quieter periods with a targeted offer, building awareness for a new venue, promoting private dining or event packages, and retargeting website visitors who didn't book yet.
If you have something specific to promote and a local audience to reach, social ads deliver. They're especially powerful when combined with Google Ads and strong local SEO. Search ads catch customers when they're searching. Social ads reach them before they even know they need a restaurant.
SECTION 5 — READY TO FILL MORE SEATS?
Want to see how social ads could work for your venue?
Start with a free Google Business Profile audit. We'll show you where your current digital presence stands — Google rankings, review health, profile completeness — and from there we can recommend the right mix of paid and organic strategies for your restaurant. Different restaurants need different approaches. We'll show you what's right for yours.
Make an Enquiry — Free. Delivered within 2 business days. No obligation.
Not sure about social ads? Explore Google Ads instead — another powerful way to reach hungry customers.
FAQ
What's a realistic budget for Facebook and Instagram ads? Most restaurants see good results with $500–1,500/month depending on their location and season. We can scale up or down based on your goals and budget. We'll recommend a budget after understanding your venue and what you want to achieve.
Do you manage the ads or do I? We manage them entirely. You set the budget and tell us what you want to promote, we handle targeting, creative, bidding, and optimisation. No Ads Manager logins required on your end.
How long before I see results? Social ads start delivering results immediately — within hours of launching a campaign. But like all advertising, they get smarter over the first 1–2 weeks as the algorithm learns. We evaluate performance after 2 weeks and optimise from there.
Can I run social ads without a business account? You'll need a Facebook Business Page and Instagram Business account. If you don't have these yet, we'll set them up for you as part of getting started.
What if the ads don't work? We monitor performance constantly. If something isn't working, we change the targeting, the creative, the audience, or the messaging. If ads genuinely aren't right for your restaurant, we'll tell you — but most restaurants see results quickly.
Fill your restaurant with the right customers
Social advertising works when it's done right. Let's start with a free audit and a conversation about what's realistic for your venue.
Call us on 0405 250 201 or email fenwick@eatapp.com.au.
Ready to grow your restaurant’s online presence?
Get in touch and we’ll give you straight advice on what will actually make a difference. No obligation.